Answer the questions below (parts 1 and 2) and do the activity (part 3). When you are instructed, send your work to Mick's computer - not email.
As always, write all of your answers IN COMPLETE SENTENCES.
Part 1 - Wild Squirrel Peanut Butter
1. What do the two girls have in common with you?
2. How many flavors of peanut butter do they have?
3. What is their goal? That is, what are they confident will happen if they get the money they need?
4. What were their gross sales and what was their profit?
5. What is the margin on each jar of peanut butter they manufacture?
6. What does Kevin think they need to do?
7. How do the girls respond to Barbara’s question about being in college and also running a business?
8. What is Robert’s concern about the business?
9. Why does Daymond go out?
10. What do the girls say the value of the company is?
11. Why do they believe it is ok for them to study and run the business at the same time?
12. How does Robert respond to the girl’s reason for the high valuation of their company?
13. What has surprised Barbara about the three food companies she invested in as a result of Shark Tank?
14. What is the offer from Barbara which they accept?
15. As a result of accepting Barbara’s offer, what is the valuation given to the company?
Part 2 - Sliced Bread and other Marketing Stories
1. What did Otto Rohwedder focus on after he invented sliced bread?
2. What was the initial result of his invention?
3. How did the bread company, Wonder, help Otto’s invention become successful?
4. What does he say is “at the heart of spreading ideas?”
5. How does this medium spread ideas? Explain the cycle he mentions.
6. What has been discovered by marketers recently?
7. Why does Coke Japan come up with new products every three weeks?
8. What is the “Copernicus Revolution” that he talks about? (哥白尼 said that the sun is the centre of the universe)
9. Why don’t consumers care about the marketing department of companies anymore?
10. Explain his point about the cow.
11. What is the “essence” of where idea diffusion is going? Explain.
12. What is his meaning as to why the best-selling DVD each week changes? Explain his point.
13. Why was the chair so successful? How did the company sell so many?
14. How does he characterize (depict, describe) mass marketing?
15. Who does he think marketers should be targeting today? Why?
16. Why are there many kinds of hot sauce, but not many kinds of mustard?
17. What is Krispy Kreme’s (the donut store) strategy?
18. What is the strategy of selling to people who are listening?
19. Why is Steve Jobs’ “commercial” to 50,000 listeners so successful?
20. How did amihotornot.com become so successful?
21. What are the two rules he sums up with?
22. How did Silk triple their sales?
23. In marketing, what does a company have to figure out?
Part 3 - nuts ‘n more
Watch the presentation on nuts’n more and write 10 questions and the answers to each of those questions about the presentation. Your questions and answers should be similar to the ones from the first activity you did today.
Week 11 Tasks
Answer the questions below (parts 1 and 2) and do the activity (part 3).
When you are instructed, send your work to Mick's computer - not email.
As always, write all of your answers IN COMPLETE SENTENCES.
Part 1 - Wild Squirrel Peanut Butter
1. What do the two girls have in common with you?
2. How many flavors of peanut butter do they have?
3. What is their goal? That is, what are they confident will happen if they get the money they need?
4. What were their gross sales and what was their profit?
5. What is the margin on each jar of peanut butter they manufacture?
6. What does Kevin think they need to do?
7. How do the girls respond to Barbara’s question about being in college and also running a business?
8. What is Robert’s concern about the business?
9. Why does Daymond go out?
10. What do the girls say the value of the company is?
11. Why do they believe it is ok for them to study and run the business at the same time?
12. How does Robert respond to the girl’s reason for the high valuation of their company?
13. What has surprised Barbara about the three food companies she invested in as a result of Shark Tank?
14. What is the offer from Barbara which they accept?
15. As a result of accepting Barbara’s offer, what is the valuation given to the company?
Part 2 - Sliced Bread and other Marketing Stories
1. What did Otto Rohwedder focus on after he invented sliced bread?
2. What was the initial result of his invention?
3. How did the bread company, Wonder, help Otto’s invention become successful?
4. What does he say is “at the heart of spreading ideas?”
5. How does this medium spread ideas? Explain the cycle he mentions.
6. What has been discovered by marketers recently?
7. Why does Coke Japan come up with new products every three weeks?
8. What is the “Copernicus Revolution” that he talks about? (哥白尼 said that the sun is the centre of the universe)
9. Why don’t consumers care about the marketing department of companies anymore?
10. Explain his point about the cow.
11. What is the “essence” of where idea diffusion is going? Explain.
12. What is his meaning as to why the best-selling DVD each week changes? Explain his point.
13. Why was the chair so successful? How did the company sell so many?
14. How does he characterize (depict, describe) mass marketing?
15. Who does he think marketers should be targeting today? Why?
16. Why are there many kinds of hot sauce, but not many kinds of mustard?
17. What is Krispy Kreme’s (the donut store) strategy?
18. What is the strategy of selling to people who are listening?
19. Why is Steve Jobs’ “commercial” to 50,000 listeners so successful?
20. How did amihotornot.com become so successful?
21. What are the two rules he sums up with?
22. How did Silk triple their sales?
23. In marketing, what does a company have to figure out?
Part 3 - nuts ‘n more
Watch the presentation on nuts’n more and write 10 questions and the answers to each of those questions about the presentation. Your questions and answers should be similar to the ones from the first activity you did today.